Ling Koay

From Boring
to Bold.

Two decades of B2B marketing leadership. Keynote speaker, published author, and brand strategist transforming how companies think about brand.

Power Player in SaaS CMO to Watch 2022 Transform Awards Gold Brand Strategy Top Voice Communication Top Voice
LinkedIn Profile →
22+
Speaking Events
12
Podcast Episodes
35K+
Largest Audience
20+
Years in Marketing
Speaking Topics
Thought-provoking talks on brand, AI, and the future of B2B marketing.
The Rise of Cyborg Marketers: AI in Marketing
Boring to Bold: How to Build a World-Class B2B Brand
How Not To Get Fired: My First 100 Days As A Startup CMO
B2B Marketing: Marathon or Sprint?
How To Build The Case for Brand During a Recession
How Not To Be Forgotten at B2B Events
Speaker Experience
Keynotes, panels, and workshops — from Stockholm to Paris.
#TopicDateEventFormatLink
1Panel on "Branding" (1000+ audience)Apr 2022SaaSiest 2022In-personView
2Keynote: "Owning your marketing superpower"Nov 2022B2B Marketing Festival / CMO AllianceDigitalView
3"The Ultimate Case for Brand: Slide by Slide"Nov 2022CMO Summit 2022 / CMO AllianceDigitalView
4"The Case for Brand during a Recession"Nov 2022StoryKit TalksDigitalWatch
5"How to design your B2B brand for humans at work"Dec 2022Design Buff UnwebinarDigitalView
6Panel on SaaS B2B BrandingNov 2022Startup Extreme 2023In-personView
7Panel: How to Scale during a SaaS recessionJun 2023Capital Tech Goes SaaS / Stockholm Chamber of CommerceIn-personView
8"Secret to building a successful late stage tech brand"Aug 2023Shaped By — The Burning QuestionDigitalView
9"Mastering Branding for Marketing Success"Aug 2023Dreamdata LinkedIn LiveDigitalWatch
10Panel at BYOB Virtual Summit 2023Oct 2023Shaped By — BYOBDigitalView
11"How generative AI shapes the future of SaaS"Oct 2023SaaS Executive Dinner / Cloudity & SalesforceIn-person
12Moderator: "Leading with employee data"Feb 2024HRnytt, Oneflow & HibobDigitalView
13Keynote: "The rise of cyborg marketers"Mar 2024Resumé / Bonnier NewsIn-personView
14Keynote: "Boring to Bold: Your B2B Brand as Competitive Advantage"Apr 202429th IIF 2024 / Internet I FokusIn-personView
15Keynote: "How Not To Be Forgotten at Events"Apr 2024Future of Events 2024 / LyttiIn-personWatch
16Keynote at B2B Rocks 2024Sep 2024B2B Rocks / appvizer, ParisIn-personView
17Keynote: "B2B Marketing — From Boring to Bold" (35,000+)Oct 2024GrowthTribeDigitalView
18Keynote: "The Rise of Cyborg Marketers"Nov 2024Berghs School of CommunicationIn-personWatch
19Breakit SaaS Summit 2024 — JuryOct 2024BreakitIn-personView
20Keynote: "Cyborg Marketers with Real AI Use Cases"Feb 2025Brand Marketing Summit / CMO AllianceDigitalView
21Key panel: "GTM Alignment Workshop"Mar 2025N.RichIn-personView
22Workshop: "Brand Ops Unmasked"Apr 2025Nett Front AcademyDigital
Podcast Appearances
12 guest episodes across top SaaS and marketing podcasts. Full playlist on Spotify →
Podcast appearances
#EpisodePodcastListen
1Owning your marketing superpowerCMO ConvoSpotify
2Women in Creative LeadershipThe ChangemakersSpotify
3Being Opinionated is The Best Source of DifferentiationxPositioningSpotify
4SaaS Branding Essentials & CMO to CBOSaaS Marketing & GrowthSpotify
5The 3 Es: Educate, Entertain, EnlightenThe Tech Marketing PodchatSpotify
6Brand and Messaging during a recessionStorykit TalksSpotify
7Power Women in TechPower Women in TechSpotify
8Mastering Branding for Marketing SuccessDreamdataSpotify
9Building an Outstanding Brand at OneflowKommunicera MeraSpotify
10Creating A World-Class B2B SaaS BrandDriving DemandSpotify
11Building a brand with AI for B2B SaaSPop Your MarketingSpotify
12The Solo CMO's Guide to AIThe AI Native MarketerSpotify
Awards & Press
Published author, award winner, and recognized voice in B2B marketing.

CMO to Watch 2022

CMO Alliance — 1 of 12 CMOs (alongside Gong, Superscript)
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B2B Brand to Watch 2022

Revenue Marketing Alliance — 1 of 15 brands (alongside Slack, TikTok, Salesforce)
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Transform Awards Europe 2023 — Gold

Transform Magazine — Best visual identity, technology sector
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Published Author: "The Rise of Cyborg Marketers"

Chapter in "The Future of Labor" — Stockholm Chamber of Commerce
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Brand Strategy & Communication Top Voice

LinkedIn — February 2024
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2% Newsletter

1,100+ subscribers on LinkedIn
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HubSpot Contributor

"Winning over and back customers during a downturn"
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SaaS Nordic Thought Leadership

"Marketers: Are you a marathon runner or a sprinter?"
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Featured in Breakit

Interview on SaaS industry outlook
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Featured in Impact Loop

From software to crop nutrition — tech profile switches industry
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CMO Alliance Interview

"My 5 lessons from hosting 99 episodes of CMO Convo"
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Featured in Resumé

"58 questions the industry wants answered"
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Testimonials
What colleagues, clients, and audiences have said. Click to zoom.
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Book Me or Say Hello
Interested in having me speak at your event, collaborate, or just want to connect? Drop me a message.